Romee Strijd hair routine: Romee's favorites

In collaboration with Romee, we at Keune Haircosmetics are introducing four new Style innovations designed to take every look to the next level: Golden Gloss, Air Flow, Sea Foam, and Steel Lock. From glossy red carpet glam to effortless “cool girl waves,” these looks demonstrate the endless possibilities for variation with the right hair care and styling products.

Look 1: Golden Gloss — Red carpet shine

The first look in Romee Strijd’s hair routine is all about glamour, shine, and control. During our shoot, Romee is challenged to turn her signature volume look on its head. Luke Benson, Global Artistic Director at Keune, guides her through this creative process. He challenges her to completely let go of her usual red carpet signature look and try something new: “When you think of the red carpet, what is your go-to look?” asks Luke. “I would say my go-to look is a lot of volume. Really such a va-va-voom moment,” answers Romee. “Are you willing to try the opposite?” asks Luke. Certainly,” answers Romee.

The result is a sleek, elegant look with a glossy finish. The Golden Gloss hair fragrance gives the hair a luxurious shine and a polished finish. Result: a sleek, glossy look with long-lasting fragrance, up to 42% more shine, and visibly fewer split ends.

Look 2: Sea Foam — Cool girl texture

The second look in Romee’s hair routine revolves around effortless styling: soft and perfect for every day. Luke Benson: “I’m going for that ‘cool girl’ vibe… a subtle wave, nothing too overdone.”

“Let’s do that,” says Romee. With Sea Foam, the hair is prepared for a natural texture. Then, the hair is blow-dried and curled for soft waves with a casual finish. Result: an airy look in Romee’s hair routine that works for both social media and a busy day in life as a mother.

The new Keune Style products

The two looks are part of the four new Keune Style products:

• Golden Gloss: for intense shine & finishing spray.

• Sea Foam: texture, volume, and natural movement.

• Air Flow: lightweight styling product for texture.

• Steel Lock: hairspray with strong hold for long-lasting looks.

The products have been developed for every styling need: from casual waves to sleek, polished looks with long-lasting hold. This aligns perfectly with Romee Strijd's hair routine.

About Romee Strijd: More than a model

For those who don't know her yet: Romee Strijd is an international top model from the Netherlands, known for Victoria’s Secret, among others. She combines her work as a model with her role as a mother and content creator.

What does Romee Strijd do?

She works as a model, entrepreneur, and influencer, and is active in international fashion and beauty campaigns.

Where does Romee Strijd come from?

Romee Strijd is from the Netherlands and started her career at a young age in the international high fashion and modeling world, where she quickly rose to become a highly sought-after top model.

Is Romee Strijd still a model?

Yes, Romee is still active as a model and collaborates with international brands, such as Keune Haircosmetics.