Independent family business from Amsterdam
Imagine a unique, small pharmacy in Amsterdam. Enter Jan Keune, pharmacist, and Cornelia, his astute partner in life and business. Their mission? To create high-quality hair products exclusively for professionals.
Stel je voor: een bijzondere, kleine apotheek in Amsterdam. Daar komen Jan Keune, apotheker, en Cornelia, zijn scherpzinnige partner in het leven en in het bedrijf, binnen. Hun missie? Het creëren van hoge kwaliteit haarproducten, uitsluitend voor professionals.
Premium quality under one roof
At our headquarters in Soest, everything happens under one roof: concept, formulation, testing, and production. No outsourcing. No shortcuts. No compromises. One simple reason: quality simply cannot be outsourced.
We monitor and guarantee the highest product quality
Everything is made in an animal-friendly and sustainable way, with a generous dose of pride, and all of this is crowned with our B Corp certification. And because we love transparency as much as we love beautiful hair, professionals from around the world come to see how we work. Expect lab coats, microscopes, and a few heartwarming surprises.
We're still a family business. Still independent. Grown into a premium hair care brand available in over 90 countries. Under the leadership of George Keune (age: 90+, mind: razor-sharp) and his son Eelco Keune, we remain loyal to hair professionals, not to profit margins.
