Keune Hair Cosmetics
Keune Hair Cosmetics
Vegan hair care and coloring

So Pure

Natural balance for pure hair wellness

As a family company, it’s our responsibility to leave the world better than we found it. So Pure is our way of contributing to a greener future. Made with love for hair and the planet. Developed with the belief that every step in the product chain counts: from production to formulas, transport, and packaging. Being sustainable isn’t about completely changing the way we work.

The So Pure line took first place at the Dutch Beauty Awards 2023-2024 in the "Green hair care" category.

The So Pure hair care products are...

  • Naturally Derived

  • Carbon Neutral

  • Gluten-Free

  • Silicone-Free

  • Reduced Plastic

  • Sulfate Free*

  • Cruelty Free

  • No Artificial Dyes**

  • Vegan

  • Concentrated***

*Shampoo only

** with the exception of cool ***Shampoo en conditioner only.

Keune Hair Cosmetics
Keune Hair Cosmetics

Natural hair care

Keune So Pure's hair care products have active plant ingredients that smell wonderful. They create a feeling of relaxation and are ideal for people who suffer from a sensitive scalp. In addition, all these natural products are vegan, reduced in plastic and are 100% cruelty-free.

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Natural hair dye

Keune So Pure also offers natural hair dye that is ammonia-free. A gentle and effective way to color and lighten hair with beautiful shades. Keune So Pure hair dye offers up to 100% gray coverage and long-lasting colors. The mild and effective formula also contains coconut-based phytokeratin so that colors do not stain the scalp.

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Keune Hair Cosmetics
Keune Hair Cosmetics
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