When should you apply a hair mask?

A hair mask is used as an extra care step, usually after shampooing. It helps deeply nourish and repair the hair, leaving it softer, smoother, and easier to detangle. Ingredients such as argan oil, shea butter, and proteins penetrate deep into the hair to strengthen it from within. For the best results, follow with a conditioner to seal the hair cuticles and lock in the benefits of the treatment.