Media - So Pure Cool shampoo 1000ml
Media - So Pure Cool range
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Media - So Pure Cool shampoo 1000ml
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So Pure Cool Shampoo Refill - 1000ml

So Pure Cool silver shampoo neutralizes brassy tones. Powerful violet pigments neutralize warm tones. Infused with acai berry extract to help protect hair against oxidation and color fading. Leaves hair soft, moisturized, and with an icy glow.

Massage into wet hair. Leave in for about 1 minute to let the pigments do their work. Rinse thoroughly.

The So Pure range won the Dutch Beauty Award 2023-2024 in the "Green hair care" category.

Neutralizes brassy tones

Help protect hair against color fading

Special for Color-treated hair

Our products are only available at a Keune salon

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Premium hair care since 1922

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All our products are 100% cruelty free

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Get your products in a Keune salon near you

Ingredients+

Aqua (Water), Polyglyceryl-3 Caprate/Caprylate/Succinate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, Propylene Glycol, Acrylates/Palmeth-25 Acrylate Copolymer, Parfum (Fragrance), Sodium Chloride, Betaine, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Glyceryl Laurate, Acid Violet 43, Polyquaternium-7, Hydroxyethylcellulose, Isopropyl Myristate, Euterpe Oleracea Fruit Extract, Maltodextrin, Benzyl Salicylate, Citronellol, Hydroxycitronellal, Limonene, Linalool.

Disclaimer: product information such as ingredients may change. Always read the packaging or instructions for use before using the product.

1000ml

8719281108382

Media - So Pure how to refill

So Pure Refill

How to use

Pick your hair solution and product size. Cool, Restore, Polish, or Clarify. Shampoo or conditioner. Refillable bottles come in 400ml or 1000ml sizes.

Please note: these are empty when you buy them, so don’t forget your refill pouch containing the actual product!

1. Peel the sticker off your refill pouch.

You can label the contents of your refillable bottle with a handy sticker. Gently peel it off the refill pouch.

2. Place the sticker on your refillable bottle.

Place the sticker on the cap of your refillable bottle so you can see what it contains at a glance. Fill up your bottle and you’re good to go.

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