Keune Hair Cosmetics
Keune Hair Cosmetics
Keune Cares

We're on a mission!

For people. For planet. For generations to come.

Daily Impact

It starts with awareness, you have more impact than you think. As a family business, we strongly believe that it is our responsibility to take care of the planet and people. Not just for us, but especially for future generations.

We care about you, about the world and want to continue this way for many generations to come. To make that happen, you have to actually do things. Things with impact. Everything we do and how we do it you can read below. With the Keune Cares logo, we will therefore show from now on what we do in the field of sustainability and a better world for everyone.

Keune Cares Icons - Final Diap Keune Cares - Never test on animals
Keune Cares Icons - Final Diap Keune Cares - Actively Saving Water
Keune Cares Icons - Final Diap Keune Cares - Educate people in need
Keune Cares Icons - Final Diap Keune Cares - CO2 neutral production
Keune Cares Icons - Final Diap Keune Cares - Recycle & reduce plastic
Keune Cares Icons - Final Diap Keune Cares - Fair working conditions
Keune Cares Icons - Final Diap Keune Cares - Fight waste
Keune Cares Icons - Final Diap Keune Cares - Use FSC or PEFC packaging
Keune Cares Icons - Final Diap Keune Cares - Support diversity
Keune Cares Icons - Final Diap Keune Cares - Never test on animals
Keune Cares Icons - Final Diap Keune Cares - Actively Saving Water
Keune Cares Icons - Final Diap Keune Cares - Educate people in need
Keune Cares Icons - Final Diap Keune Cares - CO2 neutral production
Keune Cares Icons - Final Diap Keune Cares - Recycle & reduce plastic
Keune Cares Icons - Final Diap Keune Cares - Fair working conditions
Keune Cares Icons - Final Diap Keune Cares - Fight waste
Keune Cares Icons - Final Diap Keune Cares - Use FSC or PEFC packaging
Keune Cares Icons - Final Diap Keune Cares - Support diversity
Keune Hair Cosmetics
Keune Hair Cosmetics

We offer fair working conditions

All Keune products are made in the Netherlands, Europe - all under the same roof as our head office. This allows us to monitor every step of the process, and ensure that our colleagues work under good conditions and receive fair compensation.

We produce completely CO2 neutral

Our manufacturing plant is entirely powered by solar energy – collected using the 3682 solar panels on our rooftops. We also compensate our CO2 emissions from our gas consumption. Since January 2021, our plant in Soest, the Netherlands, is completely carbon neutral.

Keune Hair Cosmetics
Keune Hair Cosmetics
Keune Hair Cosmetics
Keune Hair Cosmetics

We treat everyone like family

Everyone deserves equal opportunities in life – and everyone is welcome at our workplace. Since 1995, people with disabilities have been part of the Keune team, working with us on a daily basis. And people from more than 40 countries work at our headquarters.

We actively save water

Even as our business is growing, we’ve managed to reduce water waste by 37%. And we’ve reduced drinking water use in our plant by 56%, thanks to our local well and a new cleaning system.

Keune Hair Cosmetics
Keune Hair Cosmetics
Keune Hair Cosmetics
Keune Hair Cosmetics

We love trees and forests

To help ensure the future of rain forests, 75% of our palm-oil based ingredients are RSPO quality certified. By the end of 2021, this will increase to 100%. To promote sustainable forestry, we aim for 100 percent of the paper and cardboard we use to be made of recycled material or - if this is not possible -  it should be originating from sustainable forestry.

We educate people in need

Everyone deserves a good education. In the slums of Brazil, people are being taught to become hairdressers, thanks to our support of the Mangueira project. We sponsor these students with Keune products, and make sure they get a job when they’re done.

Keune Hair Cosmetics
Keune Hair Cosmetics
Keune Hair Cosmetics
Keune Hair Cosmetics

We produce as little waste as possible

Waste is a waste of good resources! From 2016-19, we cut back on residual waste by 28% - that’s material from our plant that can’t be recycled or re-used. Our manufacturing plant sends absolutely zero industrial waste to landfill.

We never test on animals

We love animals, so we never test ingredients or finished products on our furry friends. And we refuse to sell Keune products in countries where animal testing is mandatory. Therefore, Keune is 100% cruelty free. 

Keune Hair Cosmetics
Keune Hair Cosmetics
Keune Hair Cosmetics
Keune Hair Cosmetics

We reduce our use in plastic

In 2017, we began using recycled plastic to replace new plastic. By 2025, we will halve our use of new plastic - by using more recycled and bio-based plastic, reducing the amount of plastic in our packaging and making more packaging reusable and refillable. We are also reducing the amount of plastic packaging we use by more than 2,000 kg per year - simply by using thinner wrapping foil!