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So Pure is natural hair care
We only use sustainable ingredients without compromising on product quality. Which is why we landed on the mighty sugar beet. All So Pure products are made with ingredients sourced from the waste stream of these beets. That means we use what’s already there, so no need to grow new crops.
So Pure products contain 90% natural ingredients, besides the sugar beet, we added natural ingredients extracts as acai berries, prickly pear, chia seeds and pomegranate.