Should I apply hair lotion to wet or dry hair?

Most hair lotions are designed to be applied to damp hair. This helps distribute the product evenly and allows it to absorb better, while also helping the hair retain moisture. Because hair is more porous when it is wet, it can absorb ingredients more effectively. This provides optimal care and protection without weighing the hair down.

If your hair is very dry and needs intensive hydration, a lotion specifically designed for dry hair can also be applied to dry hair to provide an immediate boost of nourishment. Always refer to the instructions on the packaging of your specific product for the best results.

The 1922 By J.M. Keune Fortifying Lotion is, for example, highly suitable for use on towel-dried hair for extra strengthening and protection.