Keune Hair Cosmetics
Keune Hair Cosmetics

Keune is a certified B Corp

At Keune, we want to create lasting impact in everything we do. As a family owned business, we’ve been committed to being part of the positive change for a century. Our goal? Leaving the world a better place for future generations. Yours and ours. (We like to aim high.)

That’s why it only made sense to become a certified B Corporation. So we did. And now, we are:

Keune officially goes B Corp!


B what?

The B Corp certification is awarded to companies that meet the high standards of sustainability and social responsibility. We’re very proud to be part of this group of movers and shakers. The B Corp assessment looks at all aspects:

  • From people and suppliers to customers

  • Community

  • Our contribution to the environment

Becoming a B Corporation is only one of many ways we say yes. To a better tomorrow, a better planet, and a brighter future for all.

Keune Hair Cosmetics
Keune Hair Cosmetics
Program Description - B Corp

B Corp

What are we doing already?

We’ve already made great steps into becoming - and staying - a better business in all areas.


We’re taking big sustainability steps, from a fully electric fleet by 2025 to the use of solar panels on our Dutch HQ (generating almost half of our electricity in 2022). We also make sure our suppliers uphold ethical and eco-friendly standards and have a zero-tolerance policy for human rights violations. And we always produce cruelty-free.


We source certified sustainable palm oil, and paper/cardboard packaging made from recycled or certified materials. By 2030, all our packaging will be recyclable, reusable and/or refillable.


Without our people, there’s no Keune. We value our teams and commit to investing in the best possible working conditions and benefits. From financial support during the energy crisis to a quit smoking program, and much more.

Keune cares

As a family business, we strongly believe that it is our responsibility to take care of the planet and people. We do this through our sustainability program Keune Cares. Not only for ourselves but especially for future generations.

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