So Pure

Vegan and concentrated hair care with certified natural ingredients.

The So Pure line has won a Dutch Beauty Award 2023-2024 in the "Green hair care" category.

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Vegan and natural hair products

Keune So Pure products are ideal when you are conscious about what you use in care products. We believe that we should take a little care of everything and everyone. That is why we have produced all-natural hair products. These hair products are 100% vegan and animal testing free. By continuously improving, we strive for completely organic and ecological hair products with Keune So Pure.

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