In love with hair since 1922
Hi we're Keune!
It all started in 1922 with Jan Keune, a pharmacist from Amsterdam, and his fascination for curls. Above the drugstore he ran with his wife, he started experimenting and producing hair products. Where previously hair was curled by heating curling irons over gas burners, Jan Keune managed to develop a formula for permanent liquid. It became a resounding success that women ran away with it. The Dutch product conquered the world and Keune Haircosmetics became a fact in 1925 when Jan officially wrote the drugstore in his name.
We are on a mission! As a family business, we strongly believe that it is our responsibility to take care of the planet and people. We do this through our sustainability program Keune Cares. Not only for ourselves but especially for future generations.