Keune Hair Cosmetics
Keune Hair Cosmetics
For people. For planet. For generations to come.

Keune Cares

Our sustainability strategy and ambitions

As a family-owned company, we strongly believe it is our responsibility to take care of the planet and the people that inhabit it. Not only for us, in the here and now, but especially for the future generations. We work hard every day to ensure positive, lasting change and sustainable growth in our business. We are not just here for you. We are here for people. For the planet. For generations to come. As part of our improvement journey, we have produced our very first Sustainability Newspaper.

We updated our Keune Cares strategy and ambitions in 2021. We are ensuring a long-term vision focused on enhancing the well-being of our own people and society at large. We are realizing sustainable production and products. Our three strategic pillars overarch the areas that are considered important by our stakeholders and by us. This is where we believe we can make the biggest impact.

Sustainability Report 2022

Sustainability Report 2021


Keune’s corporate mission is in fact a social mission. We want to create a culture where people get equal opportunities to do so. Every year, we invest in the well-being and happiness of people all over the world.


As a manufacturing company at heart, we continuously look to improve our processes. We are working towards more sustainable production by reducing our GHG emissions & energy use, more efficient water use and recycling waste in our factory.


Our products and packaging play a key role in our journey towards a more sustainable and circular economy. By responsible sourcing, improving recyclability and increasing supply chain transparency we strive to produce the highest quality products with minimal environmental impact.

Keune is 100% cruelty-free

Keune is a 100% cruelty-free company. We never test our products and ingredients on animals. Fortunately, in the European Union this is already banned by law, and we can assure you that we also do not perform or commission tests on animals for our products or ingredients anywhere else in the world.

Keune supports a vegan lifestyle, and therefore we included several vegan hair products in our assortment. For example, our So Pure line is 100% vegan.

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