Vegan hair products

Vegan hair care and coloring

So Pure

Professional care for balanced, healthy-looking hair

As a family company, we believe in making thoughtful choices in how we develop our products and packaging. With So Pure, we continue to improve our formulas, packaging and production where we can. Improvement comes from making better choices step by step, from formulas to packaging.

The So Pure line took first place at the Dutch Beauty Awards 2023-2024 in the "Green Hair Care" category.

The So Pure hair care products are...

Vegan
Gluten-Free
Silicone-Free
Sulfate-Free*
No Artificial Dyes**
Concentrated***
Available with refill pouches

Our So Pure refill pouches use 57% less plastic per mL than the former 250 mL So Pure bottles.****

*Shampoo only

**With the exception of Cool

***Shampoo and conditioner only

****57% less plastic per mL based on the approved comparison with the former 250 mL So Pure bottles.

Vegan hair care

Keune So Pure's hair care products contain active plant-based ingredients with pleasant fragrances. They are designed to provide a relaxing care experience and are suitable for sensitive scalps. The range features vegan formulas and refillable packaging.

Our So Pure refill pouches use 57% less plastic per mL than the former 250 mL So Pure bottles.*

*Based on the approved comparison with the former 250 mL So Pure bottles.

Vegan hair color

Keune So Pure also offers vegan professional hair color that is ammonia-free. A gentle and effective way to color and lighten hair with beautiful shades. Keune So Pure hair color offers up to 100% gray coverage and long-lasting colors. The mild and effective formula also contains coconut-based phytokeratin so that colors do not stain the scalp.