Keune Hair Cosmetics
Keune Hair Cosmetics
Vegan hair care and coloring

So Pure

Natural balance for pure hair wellness

As a family company, it’s our responsibility to leave the world better than we found it. So Pure is our way of contributing to a greener future. Made with love for hair and the planet. Developed with the belief that every step in the product chain counts: from production to formulas, transport, and packaging. Being sustainable isn’t about completely changing the way we work.

The So Pure line took first place at the Dutch Beauty Awards 2023-2024 in the "Green hair care" category.

The So Pure hair care products are...

  • Naturally Derived

  • Carbon Neutral

  • Gluten-Free

  • Silicone-Free

  • Reduced Plastic

  • Sulfate Free*

  • Cruelty Free

  • No Artificial Dyes**

  • Vegan

  • Concentrated***

*Shampoo only

** with the exception of cool ***Shampoo en conditioner only.

Keune Hair Cosmetics
Keune Hair Cosmetics

Natural hair care

Keune So Pure's hair care products have active plant ingredients that smell wonderful. They create a feeling of relaxation and are ideal for people who suffer from a sensitive scalp. In addition, all these natural products are vegan and not tested on animals.

Read more
Keune Hair Cosmetics
Keune Hair Cosmetics

Natural hair dye

Keune So Pure also offers natural hair dye that is ammonia-free. A gentle and effective way to color and lighten hair with beautiful shades. Keune So Pure hair dye offers up to 100% gray coverage and long-lasting colors. The mild and effective formula also contains coconut-based phytokeratin so that colors do not stain the scalp.

Read more
$NaN left for free shipping
Your cart is empty
Excl. shipping costs