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In love with hair since 1922

You’ll find Keune in more than 80 countries, but we’re far from a corporate multinational enterprise. Keune is a tight-knit group of genuine people dedicated to re-energizing the professional hair care industry. Our goal is to help you be your best you.

Your Best You

Hi we're Keune!

We’ve been making hair products since 1922, but we’re more than just a manufacturer. We are a third-generation family-owned company globally located in Soest, Netherlands. Your hair is important to us. We source the highest quality ingredients and manufacture our products with you in mind. Our color, care, styling, and grooming products are designed for all people and hair types. We invite you to try our products; we made something just for you.

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Keune's history

It all started in 1922 with Jan Keune, a pharmacist from Amsterdam, and his fascination for curls. Above the drugstore he ran with his wife, he started experimenting and producing hair products. Where previously hair was curled by heating curling irons over gas burners, Jan Keune managed to develop a formula for permanent liquid. It became a resounding success that women ran away with it. The Dutch product conquered the world and Keune Haircosmetics became a fact in 1925 when Jan officially wrote the drugstore in his name. 

A new era

As voluminous hairstyles became fashionable, Jan introduced hairspray and a cold perm formula. He then launched hairspray in a "new" aerosol can - just press and spray! His next invention was gel. Later, Jan's son George introduced mousse. He preferred this French word to the English 'foam'. George Junior brought us Tinta Color, a worldwide success.