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In love with hair since 1922

You’ll find Keune in more than 80 countries, but we’re far from a corporate multinational enterprise. Keune is a tight-knit group of genuine people dedicated to re-energizing the professional hair care industry. Our goal is to help you be your best you.

Your Best You

Hi we're Keune!

We’ve been making hair products since 1922, but we’re more than just a manufacturer. We are a third-generation family-owned company globally located in Soest, Netherlands. Your hair is important to us. We source the highest quality ingredients and manufacture our products with you in mind. Our color, care, styling, and grooming products are designed for all people and hair types. We invite you to try our products; we made something just for you.

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Keune's history

How it all began

In 1922 Jan Keune and his wife, Corrie, a pharmacist and producer of cosmetics from Amsterdam, became fascinated with curls. Hair used to be curled by heating curling irons over gas burners. That same year Jan started experimenting and discovered a perm formula. It was a resounding success and the first Dutch product conquered the world. Jan Keune's dream became a reality with the birth of Keune Haircosmetics.

In the years that followed, Jan introduced hairspray in an aerosol can, a cold perm formula, and hair gel. Later, Jan’s son, George, introduced mousse—preferring this French word to the English “foam.” Jan’s grandson, George Junior, introduced the world to Tinta Color, creating a global success story.