Go chic, go sleek!

Asset Joanne van Hoeflaken
Joanne van Hoeflaken

Global Education Manager

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Keune Hair Cosmetics
Keune Hair Cosmetics

Let’s get something straight. Sleek hair looks instantly stylish. Nothing says chic like sleek. With this glossy look, you’ll outshine the sun. Hair fashion changes just like the seasons and here at Keune we know exactly which styles to go for down to the month. This summer, turn heads with some glossy, sleek hair. This smooth, stylish look is a global hit and perfect for those hot and humid days. Need help keeping it sleek? Keune to the rescue.

This is how you create sleek hair Prep

Apply the Straight Cream to towel-dried hair. This cream will keep your hair looking sleek and smooth until your next wash. Looking for more shine and less frizz? Our Defrizz Serum is your best friend. Rub the serum between your palms and apply when your hair is already dry or still slightly damp.

Blow dry & style

Blow dry your hair until it is completely dry. After blow-drying your hair, use a flat iron to make your hair extra sleek. The Straight Cream is activated by your hot hair dryer or straightener. And of course it also protects your hair from the heat of your styling tool while you're at it.


Protect your hair against moisture and frizz with our Humidity Shield. This lightweight spray protects freshly blow-dried and styled hair without weighing it down. And it also gives your hair a light shine. With this spray, your look can't go wrong! Whether it's a day at the beach or an evening at the club, your sleek look will maintain its form and shine.

About this collaborator

Asset Joanne van Hoeflaken
Joanne van Hoeflaken

Global Education Manager

At the helm of Keune's education program is Joanne. With the Education team, she trains and guides Keune hairstylists worldwide.

The international Education team knows all the ins and outs of cutting and coloring techniques, hair styling, and the latest hair trends.

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