Keep that cool-headed sensation all day long with So Pure Cooling Elixir. We concentrated all those chilling organic plant extracts you love so much in So Pure Cooling Shampoo – so you can massage it directly onto the scalp. Don’t rinse! This is a convenient leave-in elixir that feels as intense as it works. Thicker than traditional lotions, So Pure Cooling Elixir stimulates scalp circulation with a rich blend of organic peppermint and rosemary essential oils. While organic argan oil does its great thing, nourishing and moisturizing hair and scalp.