Keune Hair Cosmetics
Keune Hair Cosmetics

Keune Haircosmetics celebrates 100-year anniversary with a bang

Dutch family business receives Royal Predicate

SOEST, 20 June 2022 – Keune Haircosmetics’ 100th anniversary: a milestone worth celebrating! On Sunday, 19 June, the family-owned company hosted an event of international stature at RAI Amsterdam. A jaw-dropping catwalk show, and the introduction of limited-edition hair products, the celebration put on by the Netherlands-based global haircare brand was nothing short of amazing. To top it off, King Willem-Alexander awarded Keune the Royal Predicate, an honor reserved for companies that have existed for at least a century and are of great importance to their field.

Spectacular show

Keune Haircosmetics celebrated its 100th anniversary with a spectacular show in Amsterdam.

Keune Hair Cosmetics
Keune Hair Cosmetics

Daniel Yap in action

International hair artist Daniel Yap showed the most innovative hair looks during a catwalk show.

Keune Hair Cosmetics
Keune Hair Cosmetics

The catwalk

During the catwalk show an ode was paid to all Keune inventions.

Keune Hair Cosmetics
Keune Hair Cosmetics

Royal Tribute Hair Serum

The limited edition hair serum that takes its name from Keune's acquired Royal title.

Keune Hair Cosmetics
Keune Hair Cosmetics

Joseph Klibansky

Joseph Klibansky presenting the limited edition to Eelco Keune.

Keune Hair Cosmetics
Keune Hair Cosmetics

George Sr. & Eelco Keune

George Sr. & Eelco Keune waving to the international guests during the show "Reflections".

National importance

The commitment and ambition of the family-owned company have not gone unnoticed. As a crowning achievement after 100 years of entrepreneurship, Keune Haircosmetics has been awarded a Royal title. From now on, the family business will be known as Royal Keune Haircosmetics. The predicate 'Royal’ can be granted to companies that hold a highly prominent position within their field are of national importance and are at least 100 years old. It symbolizes the respect, appreciation, and trust that the King of The Netherlands has for the company.

International fame, Dutch roots

With more than 3,000 guests from all over the world, Keune Haircosmetics' anniversary celebration reflected the international character of the Dutch company, which operates in no less than 85 countries. None other than Duncan Laurence, winner of the 2019 Eurovision Song Contest, welcomed visitors from the Netherlands and abroad with a dazzling performance.

Reflections: looking back and forward

For Keune's 100-year anniversary with the theme 'Reflections', it was only fitting to look back at the company's remarkable history and development into a global hair brand. But Keune also looked ahead during the event with a catwalk show featuring the most innovative hair looks created by international artists Ilham Mestour and Daniel Yap.

Keune 100 Years: limited-edition hair products

In honor of this special milestone, Keune Haircosmetics will introduce limited-edition hair products in collaboration with contemporary artist Joseph Klibansky.

All limited-edition styling products are wrapped in artwork specially designed for Keune. In addition, a beautiful new product was launched: the Royal Tribute Hair Serum – a serum that takes its name from the Royal predicate Keune received. This multifunctional hair serum, with a soft fragrance inspired by tulips, is enriched with Vitamin E to nourish and stimulate the hair.

The Keune X Joseph Klibansky hair products will be available for a limited time only from September 2022 in Keune salons worldwide.

Plans for the next 100 years

As in the past 100 years, Keune Haircosmetics will remain loyal to hairdressers in the future. The family-owned company is also committed to building a sustainable future for generations to come. Keune has therefore launched an ambitious sustainability strategy that focuses on three pillars: CO2 footprint, recycling, and social responsibility.

Eelco Keune, CEO: "A centenary is a milestone that not many companies get to celebrate. The key is to always keep innovating. Innovation is part of our DNA: my grandfather Jan Keune had a drugstore, but he spent just as much time in his laboratory. We are proud that we have been able to keep this curious spirit and urge to innovate in us. We continue to look ahead for development opportunities and new ways to make an impact. We do this not only for the hairdressers and stylists with whom we have been working for the past 100 years but also for future generations. We do this by developing products that are even better and cleaner so that we can make the world a little bit more beautiful.”