Hair ingredients in Keune Care & Style products
Lab Insights
Hair ingredients in Keune Care & Style products: what's in them and what do they really do?
More and more people are searching for ingredients such as keratin, glycerin, shea butter, and panthenol to better understand which products suit their hair needs. Keune does not work with individual “trending ingredients,” but with functional formulas in which ingredients work together for repair, nourishment, hydration, and styling. Below are the key ingredients with correct Keune product pairings.
Keratin: for repairing damaged hair
Keratin occurs naturally in hair and is very important for strength and structure. In damaged hair, it is often partially broken down. Keratin in hair products is aimed at damaged, dry, or chemically treated hair.
What does keratin do?
Repairs damaged hair fibers.
Improves elasticity.
Reduces hair breakage.
Makes hair smoother and stronger.
Keune products:
Keune Care Velvet Smooth Shampoo.
Keune Care Velvet Smooth Conditioner.
Keune Care Velvet Smooth Mask.
Keune Care Miracle Elixir Spray.
Keune Velvet Smooth 2 Phase Spray.
Glycerin: for hydration and moisture balance
Glycerin is found in several Keune Care formulas and acts as a humectant: it attracts moisture and retains it. What does glycerin do?
Hydrates the hair.
Reduces dryness.
Improves softness.
Helps reduce frizz.
Keune products:
Keune Care Vital Nutrition Shampoo.
Keune Care Vital Nutrition Conditioner.
Keune Care Vital Nutrition Mask.
Panthenol (Provitamin B5): for shine and elasticity
Panthenol penetrates deep into the hair fiber and supports long-lasting hydration. What does panthenol do?
Improves shine.
Increases elasticity.
Provides long-lasting hydration.
Makes hair more supple.
Keune products:
Keune Care Vital Nutrition Conditioner.
Keune Style Velvet Cloud.
Keune Style Spring Loaded.
Keune Style High Rise.
Keune Style Thick Trick.
Keune Style Good Fibes.
Keune Style Cashmere Cloud.
Keune Style Restyler.
Keune Style Top Form.
Keune Style Tame Game.
Keune Style Liquid Lock.
Keune Style Gloss Guard.
Shea Butter: for nourishment for dry hair
Shea butter is a rich lipid ingredient that nourishes and softens the hair. What does shea butter do?
Intensive nourishment.
Makes hair softer and smoother.
Reduces dryness.
Improved manageability.
Keune products:
Keune Care Vital Nutrition Conditioner.
Keune Care Vital Nutrition Mask.
Castor Oil (Ricinus Communis Seed Oil): for shine & care
Castor oil is featured in various Care formulas as a nourishing oil component. What does castor oil do?
Adds shine.
Softens the hair fiber.
Supports hydration.
Makes the hair more supple.
Keune products:
Keune Care Vital Nutrition Shampoo.
Keune Care Vital Nutrition Conditioner.
Keune Care Long & Strong Shampoo.
Keune Care Long & Strong Conditioner.
Keune Care Long & Strong Serum.
Ceramides & Cholesterol: hair repair from within
One of the strongest features of Keune Care Vital Nutrition is the addition of lipids, such as ceramides and cholesterol. What do they do?
Restore the hair structure.
Strengthen the protective layer.
Lock in moisture.
Make the hair smoother.
Keune products:
Keune Care Vital Nutrition Shampoo.
Keune Care Vital Nutrition Conditioner.
Keune Care Vital Nutrition Mask.
Hydrolyzed Rice Protein: for internal hair strengthening
Proteins help temporarily strengthen the hair structure. What does it do?
Improves hair strength.
Supports the repair of damaged hair.
Reduces breakage. Adds more body.
Keune products:
Keune Care Vital Nutrition Shampoo.
Keune Care Vital Nutrition Spray.
Keune Style Smooth Operator.
Keune Style Thick Trick.
Keune Style Cashmere Cloud.
Keune Style Velvet Cloud.
Keune Style Gloss Guard.
Keune Bond Fusion Phase 3.
Macadamia, Olive & Coconut Oil: for natural nourishment
Keune combines multiple oils, such as coconut oil and olive oil, in Care formulas for nourishment and shine. What do they do?
Nourish dry hair.
Enhance shine.
Soften the hair fiber.
Protect against drying out.
Keune products:
Keune Care Vital Nutrition Shampoo.
Keune Care Vital Nutrition Conditioner.
Sea Salt (Maris Sal): for volume and texture
Sea salt, also known as Maris Sal, is used in styling products for grip and structure. What does it do?
Creates beach texture.
Adds volume.
Provides a matte finish.
Improves grip.
Keune products:
Keune Style Sea Foam.
Keune Style Ocean Waves.
Beeswax: for control and styling
Beeswax is used in matte styling products. What does it do?
Provides flexible hold.
Creates texture.
Supports definition.
Matte finish possible.
Keune products:
Keune Style 1922 By J.M. Keune Beard Balm.
Silicones (Dimethicone in Care & Style): for smoothness & anti-frizz
Silicones do not always have the best reputation, often due to misunderstandings about “build-up” and “weighing effect.” However, in modern formulas, they are used purposefully and in a controlled manner to actually make hair more manageable and protected. Silicones are used in some products to seal the hair surface and reduce frizz. What do they do?
Reduce frizz.
Increase shine.
Protect against moisture.
Make hair smoother.
Keune product:
Keune Style Smooth Operator.
Want to know which product best suits your hair needs? Check out our Care products for care and repair, and our Style products for styling, texture, and finish. This way, you can easily find the right match for your hair.
About this collaborator
Global Education Director
At the helm of Keune's education program is Joanne. With the Education team, she trains and guides Keune hairstylists worldwide.
The international Education team knows all the ins and outs of cutting and coloring techniques, hair styling, and the latest hair trends.





