Keune Hair Cosmetics
Keune Hair Cosmetics
For people. For planet. For generations to come.

Sustainability Report 2021

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We find ourselves in the decade of action

A time that calls for acceleration of sustainable solutions to all the world’s biggest challenges, from poverty and climate change to gender inequality and other forms of injustice. Keune is a family company. This means for us the aim is not short-term profit, but long-term value creation. We share our sustainability strategy and ambitions, ensuring a long-term vision for areas in which we can make the biggest positive impact.

Our goals

To achieve our long-term sustainability ambitions, we have set ourselves 10 clear goals.

Keune Hair Cosmetics
Keune Hair Cosmetics

1. Enhancing well-being

Every year, we invest in the well-being and happiness of our employees.

Keune Hair Cosmetics
Keune Hair Cosmetics

2. Stimulating growth

Every year, we will stimulate structural growth of communities.

Keune Hair Cosmetics
Keune Hair Cosmetics

3. Our carbon footprint

By 2030, we will have reduced the carbon footprint of our operations by 50%. With almost 4.000 solar panels we are right on track.

Keune Hair Cosmetics
Keune Hair Cosmetics

4. Water saving

By 2030, we will recycle or reuse 90% of the water used in our factory.

Keune Hair Cosmetics
Keune Hair Cosmetics

5. Less waste

By 2030, 90% of the waste produced in our factory and our offices will be recycled or reused.

Keune Hair Cosmetics
Keune Hair Cosmetics

6. Biodiversity

By 2030, 100% of our new packaging materials will be made from recycled or biobased materials. This means no virgin fossil-based plastic.

Keune Hair Cosmetics
Keune Hair Cosmetics

7. Better packaging

By 2028, 100% of our packaging is recyclable, reusable and/or refillable.

Keune Hair Cosmetics
Keune Hair Cosmetics

8. Traceable ingredients

By 2030, 100% of the natural ingredients we use in our products and packaging will be fully traceable and sustainable.

Keune Hair Cosmetics
Keune Hair Cosmetics

9. Transparency

We increase transparency and drive sustainable growth throughout our supply chain.

Keune Hair Cosmetics
Keune Hair Cosmetics

10. 100% cruelty-free

We never test on animals.

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