Global Artistic Team - KEUNE

Global Artistic Team

A new core of global inspiration

Welcome to the new era of KEUNE Global Artistry

Keune celebrates 104 years of partnership with hair pros by introducing a diverse global collective of acclaimed stylists and colorists.

For more than a century, Keune has stood shoulder to shoulder with hair pros across the world. This latest milestone marks a defining moment: the launch of the Keune Global Artistic Team, a collective of internationally acclaimed stylists and colorists brought together to foster creativity, share knowledge, and inspire growth across the industry.

This is progress through a global perspective: different backgrounds, different expertise, different cities and cultures, but one shared craft.

Meet our Global Artistic Team

Wherever Keune shows up, they show up. At every major moment, from global campaigns to stage performances, our global artistic team serves as the authoritative voice and vision for everything related to hair.

Luke Benson

Global Artistic Director Editorial Styling

La Toya Velberg

Global Artistic Director Session Styling

Thay Carta

Global Artistic Director Blonde Color Expert

Alicia Riley

Global Artistic Director Transformation Hair Color

Guiseppe Stelitano

Global Artistic Director Editorial Hair Color

Get to know Luke Benson

A former London Hair Pro of the Year at the British Hairdressing Awards, Luke Benson represents the cutting edge of fashion-led styling. Based in the United Kingdom at Luke Benson Hair, Luke has built an enviable reputation working with major celebrities including Billie Eilish, Joe Jonas and Amy Jackson, alongside extensive editorial and campaign work.

Get to know La Toya Velberg

La Toya Velberg brings an avant-garde perspective to Keune's creative direction from her salon in The Netherlands. She has established herself as a celebrated international session stylist, working on runway shows, editorial projects and commercial campaigns for renowned brands including Karl Lagerfeld, Calvin Klein Jeans, Marc O'Polo and Harper's Bazaar. Her signature approach spans everything from bold, architectural braids to sleek wet looks and voluminous natural hair work.

Get to know Thay Carta

Based in Spain, Thay Carta is internationally recognised for his expertise in transformative blonde and balayage work. Founder of Blond Art and fluent in Spanish, English and Portuguese, Thay brings expertise in luxury blonde, expert color correction and high-impact, health-focused techniques. Beyond his salon practice, Thay educates thousands of hair pros through stage presentations, education programmes and advanced blonde training.

Get to know Alicia Riley

Alicia Riley brings her Scandinavian-inspired approach to color from Australia, where she has established herself as an in-demand blonde expert across Australia and New Zealand. Her signature lived-in blonde technique combines effortless aesthetics with salon-friendly application – the kind of commercial coloring that works beautifully across a wide range of clients and hair types.

Get to know Guiseppe Stelitano

Giuseppe Stelitano contributes his expertise to Keune's color direction from Trevor Sorbie in London. He is known for avant-garde color work, editorial styling and innovative creative direction that has earned recognition from the Creative HEAD Awards, The Fellowship for British Hairdressing and The It List. His creative vision helps ensure Keune's color offerings continue to push creative boundaries whilst remaining rooted in professional craftsmanship and technical mastery.