Our sustainability strategy and ambitions
Keune’s corporate mission is in fact a social mission. Every year, we invest in the well-being and happiness of people all over the world. Especially for those people, we interact with directly, we have extended our ambitions.
We believe we can impact the challenges that our planet is facing most effectively by reducing our total energy and water consumption. We reformulate our formulas and we focus on responsible ingredients from a natural source.
We are investing in lighter and recyclable packaging and concentrated formulas. This way we use fewer resources such as paper, water, and plastic. We also save CO2 emissions when transporting our products.
Keune is 100% cruelty-free
Keune is a 100% cruelty-free company. We do not test any of our products or ingredients on animals. And we choose not to sell in countries where animal testing is required by law.
Keune supports a vegan lifestyle, and therefore we included several vegan hair products in our assortment. For example, our current So Pure line is 100% vegan.