Five new So Pure Color shades!

Inspired by nature's wild beauty.

Each shade is based on a different natural phenomenon. Made with top-notch organic ingredients - good for you, good for the planet.


Collector's item.

Limited Edition Hairspray 2016.

Beautiful, exclusive design inspired by our Luxurious Minimalism collection. Looks good in your salon - and in your bathroom.


Effortless, straight hair for all.

Introducing our brand-new Keratin Straightening Rebonding System.

We know you love your curls and waves (so do we!), but if you feel like switching it up we’ve got just the thing.