Sometimes hair really needs your help. Just washed with So Pure Moisturizing Shampoo? Fortify that lovely hydrated hair with our So Pure Moisturizing Treatment – a rich hair mask that penetrates deep into each strand of hair (and helps dry scalp, too). This is thirst-quenching stuff, formulated with organic plant-based oils that restore natural moisture and repair the damage that hair experiences just living its life in our modern world. For an incredible moisture boost and super shine.