Hi we're Keune!
How it all began
It all started in 1922 with Jan Keune, a pharmacist from Amsterdam, and his fascination for curls. Above the drugstore he ran with his wife, he started experimenting and producing hair products. Where previously hair was curled by heating curling irons over gas burners, Jan Keune managed to develop a formula for permanent liquid. It became a resounding success that women ran away with it. The Dutch product conquered the world and Keune Haircosmetics became a fact in 1925 when Jan officially wrote the drugstore in his name.
We are on a mission! As a family business, we strongly believe that it is our responsibility to take care of the planet and people. We do this through our sustainability program Keune Cares. Not only for ourselves but especially for future generations.
Explore our Keune Lab
Science is in our DNA. The Keune Lab is the scientific basis for all our product innovations. Every product that we make is created in our own Keune Lab. With the determination of our experts, Keune is able to design and develop new products that are adapted to Keune’s DNA and consumer expectations around the world.
We personalize your hair care
81% of women experience multiple hair concerns. However, only 26% of women find an all-in-one hair product that caters to their needs. With Keune You we have given hairdressers the opportunity to create a personalized hair care product that fits all your needs. With over 100 possible combinations we create a world of solutions to keep your hair healthy and the color beautiful.
NEWS FLASH: George Keune is 70 years with the firm
George Keune Sr., president/owner of the biggest family-owned haircosmetics company in the world has been with the firm for 70 years. Dutch business instincts and his own innovative strengths have enabled George Keune Sr. to acquire a unique and leading position in the international market for high-quality, professional haircosmetics. He remains involved in operational management to this day.