So Pure Exfoliating Shampoo is our first step in banning itching and dandruff, stimulating circulation – and preventing those annoying flakes from coming back. We do that gently, with a targeted blend of organic oils and plant extracts. Including tea tree and willow bark extract, to help get the scalp back into flake-free shape. The result is healthy, thick and shiny hair that is free of dandruff. But more important, So Pure Exfoliating Shampoo helps restore the natural balance of the scalp, so dandruff becomes a thing of the past.