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So Pure


Healing damaged hair

So Pure Recover

Sometimes hair needs a helping hand – and intensive treatments. Heal damaged hair from the inside out with So Pure Recover, a special range that includes shampoo, conditioner spray, a recover treatment hair mask and essential oil. Your client can relax while you treat their hair, thanks to the soothing scent of ylang-ylang and palmarosa organic essential oils.

Our unique formula contains quinoa proteins as well as avocado, coconut and argan oils. All certified organic, naturally. So Pure Recover shampoo has a rich lather that’s ideal for scalp massages and daily use.

Certified organic essential oils

Key ingredients

Moroccan argan oil
Certified organic and rich in vitamins A & E, to nourish hair and scalp.

Coconut and avocado oil
Moisturizes dry and damaged hair and nourishes scalp. Certified organic.

Ylang-ylang and palmarosa
Certified organic essential oils, for an intoxicatingly fresh floral aroma that relaxes.

Intensive treatment


Nourishes and strengthens hair

Repairs hair from the inside out

Gentle floral aromatherapy scent



A treatment with rich lathering to repair, nourish and strengthen damaged hair from inside out.

STEP 1. Recover Essential Oil - Apply a few drops of essential oil to a hot towel and place the towel on your client's forehead.

STEP 2. Recover Shampoo - Shampoo the hair to cleanse. Shampoo the hair again and massage the scalp.

STEP 3. Recover Treatment - Apply Recover Treatment, set for 15-20 min. and rinse.

STEP 4. Recover Conditioning Spray - Spray Recover Conditioning Spray on mid-lengths and ends and leave in.

STEP 5. Moroccan Argan Oil - Apply Moroccan Argan Oil to the lengths and ends and leave in.