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So Pure


So Pure cooling
Tingling invigoration

So Pure Cooling

Cooling organic mint oil combined with invigorating organic rosemary oil form the ideal balancing act of So Pure Cooling products. As with all So Pure products, this line is enriched with argan oil.

So Pure Cooling offers natural conditioning for all hair types – while cooling and energizing the scalp. The shampoo is gentle, color-safe and sulfate-free. It all adds up to a refreshing treatment with aromatic plant extracts that smell so fresh, they brighten everyone’s mood.

Essential coolness

Key ingredients

Moroccan argan oil
Certified organic and rich in vitamins A & E, to nourish hair and scalp.

Mint oil
For a cooling effect, and to invigorate scalp and lift people’s spirit. Certified organic.

Rosemary oil
Certified organic essential oil that increases circulation in the scalp and awakens the mind.



STEP 1. Cooling Essential Oil - Apply a few drops of essential oil to a hot towel and place the towel on your forehead.

STEP 2. Cooling Shampoo - Shampoo the hair to cleanse. Shampoo the hair again and massage your scalp.

STEP 3. Comb - Divide the hair into cake size slices.

STEP 4. Cooling Elixer - Apply the elixir to the pivot-point partings, massage gently and leave in.

STEP 5. Moroccan Argan Oil - Apply Moroccan Argan Oil to the lengths and ends and leave in.


Cooling product range

Shampoo - A very gentle, cooling shampoo featuring organic essential oils and plant extracts, to balance and refresh scalp health while helping hair stay soft and shiny.

Elixir - Super cool days ahead with So Pure Cooling Elixir, a concentrated serum filled with organic plant extracts and argan oil. An intense leave-in treatment for scalp and hair.

Products are suitable for all hair types.