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So Pure

Color

Infinite palette of shades

So Pure Color

So Pure Color is our ammonia-free color range with naturally nourishing colors and beautifully scented products – featuring organic argan jasmine and sandalwood oils. This line includes pure products for natural and fashion colors.

We offer up to 100% grey coverage and long lasting colors. The mild yet effective formulation also contains phytokeratin – in a coconut base so colors don’t stain the scalp.

Go to a Keune salon and find your ideal So Pure color.

Exclusive, rich formula

Key ingredients

So Pure Natural Balance Color is created with:

A coconut base
Intense nourishment for the hair that also protects the scalp from staining.

Certified organic argan oil
Moisturizes the hair, making it soft and shiny. Antioxidants from vitamins A and E protect the hair from external influences.

Color pigments
Undeveloped pigments penetrate into the cortex of the hair shaft, resulting in a permanent coloring treatment.

Phytokeratin
This plant-derived ingredient, with natural keratin, penetrates the hair and repairs its natural keratin structure.