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Keune Cares

We're on a mission!

For people. For planet. For generations to come.

Daily Impact

It starts with awareness. Your actions have more impact than you'd think. As a family owned company, we strongly believe it’s our responsibility to take care of the planet and it’s people. Not only for us, but especially for future generations. Find out how we every day ensure positive change and sustainable growth in our business.

Keune Cares

We care about you, about the world and we want to continue this for many generations to come. In order to achieve that, you really have to do something. Things with impact. You can read everything we do and how we do it below. With the Keune Cares logo, we will therefore demonstrate what we do in terms of sustainability and a better world for everyone.

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Our manufacturing plant is entirely powered by solar energy – collected using the 3682 solar panels on our rooftops. And by 2022, our plant in Soest, the Netherlands, will be completely carbon neutral.

1. We’re powered by the sun

Our manufacturing plant is entirely powered by solar energy – collected using the 3682 solar panels on our rooftops. And by 2022, our plant in Soest, the Netherlands, will be completely carbon neutral.

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Everyone deserves equal opportunities in life – and everyone is welcome at our workplace. Since 1995, people with disabilities have been part of the Keune team, working with us on a daily basis. And people from more than 40 countries work at HQ.

2. We treat everyone like family.

Everyone deserves equal opportunities in life – and everyone is welcome at our workplace. Since 1995, people with disabilities have been part of the Keune team, working with us on a daily basis. And people from more than 40 countries work at HQ.

3. We rethink, recycle and reduce plastic.
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Even as our business is growing, we’ve managed to reduce water waste by 37%. And we’ve reduced drinking water use in our plant by 56%, thanks to our local well and a new cleaning system.

4. We actively save water.

Even as our business is growing, we’ve managed to reduce water waste by 37%. And we’ve reduced drinking water use in our plant by 56%, thanks to our local well and a new cleaning system.

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To help ensure the future of rain forests, 75% of our palm-oil based ingredients are RSPO quality certified. By the end of 2021, this will increase to 100%. To promote sustainable forestry, 97% of our cardboard and paper packaging is FSC or PEFC certified – which will grow to 100% by 2021.

5. We love trees and forests.

To help ensure the future of rain forests, 75% of our palm-oil based ingredients are RSPO quality certified. By the end of 2021, this will increase to 100%. To promote sustainable forestry, 97% of our cardboard and paper packaging is FSC or PEFC certified – which will grow to 100% by 2021.

6. We never ever test on animals.
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Everyone deserves a good education. In the slums of Brazil, people are being taught to become hairdressers, thanks to our support of the Mangueira project. We sponsor these students with Keune products, and make sure they get a job when they’re done.

7. We educate people in need.

Everyone deserves a good education. In the slums of Brazil, people are being taught to become hairdressers, thanks to our support of the Mangueira project. We sponsor these students with Keune products, and make sure they get a job when they’re done.

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Waste is a waste of good resources! From 2016-19, we cut back on residual waste by 28% - that’s material from our plant that can’t be recycled or re-used. Our manufacturing plant sends absolutely zero industrial waste to landfill.

8. We fight waste.

Waste is a waste of good resources! From 2016-19, we cut back on residual waste by 28% - that’s material from our plant that can’t be recycled or re-used. Our manufacturing plant sends absolutely zero industrial waste to landfill.

9. We offer fair working conditions.