Science is in our DNA
Originally, Keune Haircosmetics was found in 1922 by a pharmacist from Amsterdam, named Jan Keune.
Back in the days, hair used to be curled by heating curling irons over gas burners, causing the risk of burn wounds on women's heads. Fascinates with curls, Jan started experimenting in his own first laboratory and eventually discovered the first-ever formula for a permanent fluid.
Scientific drive for innovation
The scientific drive for innovation has always served as the foundation for Keune's success. Every product that we make is created in our own Keune Lab. The design of a breakthrough solution is the effect of the hard and scrupulous work of our cross-functional teams of experts, who are powered by passion and skills. With their determination, Keune is able to design and develop new products that are adapted to Keune’s DNA and consumer expectations around the world.
Testing is key
Our team of scientific professionals always performs based on extensive rigorous scientific testing. It is highly important that whatever we claim is true so that our customers and consumers can enjoy safe hair products that provide strong, resilient, and healthy hair.
We are also proud to say that we never test on animals. Instead, we have a volunteering group of people who come in every week to test our products on their hair and scalp.
Developing products that fit consumer expectations around the world is extremely challenging and exciting.Ewa Grygorowicz - Innovation leader