So Pure Color
So Pure Color is our ammonia-free color range with naturally nourishing colors and beautifully scented products – featuring organic argan jasmine and sandalwood oils. This line includes pure products for natural and fashion colors that are easy to mix and apply.
We offer up to 100% grey coverage and long lasting colors. The mild yet effective formulation also contains phytokeratin – in a coconut base so colors don’t stain the scalp.
So Pure Natural Balance Color is created with:
A coconut base
Intense nourishment for the hair that also protects the scalp from staining.
Certified organic argan oil
Moisturizes the hair, making it soft and shiny. Antioxidants from vitamins A and E protect the hair from external influences.
Undeveloped pigments penetrate into the cortex of the hair shaft, resulting in a permanent coloring treatment.
This plant-derived ingredient, with natural keratin, penetrates the hair and repairs its natural keratin structure.
Mild and nourishing