What you put on your hair is as important as what you put
into your body.
Natural Balance
Keune So Pure is exactly what the name suggests: a pure range of sulfate-, and ammonia-free color, care and styling products. A complete range of products that are 100% vegan and celebrate nature.
Hair Wellness
So Pure Haircare
Treat yourself to a complete haircare wellness experience. So Pure provides regimens for every hair need.
A complete range of styling products to create long-lasting looks. So Pure styling products are paraben-free and enriched with essential oils and an orange and palmarosa scent.
"Life is so much better when you take great care of yourself. It simply means making conscious choices and knowing exactly what goes into the things you choose to use."Joanne van Hoeflaken, education manager Keune Haircosmetics
Natural ingredients
Plant extracts and essential oils
There are no sulfates in our So Pure shampoos – instead, we use guar gum and coconut oil. And our Pure colors are ammonia-free.
What did we include? So Pure products are enriched wil plant extracts containing natural active ingredients and certified organic essential oils to create a beautiful aromatic experience.
For moisture, shine and protection, all So Pure products are enriched with certified organic argan oil.
