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So Pure


Beautiful styles that last

So Pure Styling

From strong hold and high shine to light hold and defrizzing. Create any style your heart desires with So Pure Styling – a series of 7 products with offering a full range of hold and shine factors. And naturally, all So Pure products are gentle on hair – with certified organic natural ingredients.

Suitable for all types of hair and any style, you have the freedom to choose from hold and shine factors rated from 1 to 10. And the organic orange and palmarosa oils turn any salon treatment into a delightful aromatherapy session, too.

Hydration and strength

Key ingredients

Moroccan argan oil
Certified organic and rich in vitamins A and E, to strengthen and hydrate hair and scalp.

Palmarosa oil
Certified organic essential oil that moisturizes and hydrates, with a relaxing floral aroma.

Orange oil
Certified organic essential oil that soothes with a fruity light scent.

Styling products

How to use

Star shaper: work a small amount through damp or dry hair and style. Suitable for all hair lengths. 

Molding mud: apply to damp or dry hair to create texture, volume and movement with a semi-matt finish.

Curl enhancer: massage a small amount through damp or dry hair, and style as desired. 

Texture spray: spray on damp or dry hair and style. For a finishing hold, spray on dry hair.

Air foam strong: apply to dry or towel-dried hair and air dry. To create extra volume, use a hairdryer

Defrizz shine serum: apply a small amount to dry or towel-dried hair before, during or after styling. 

Modulation gel: apply a small amount to fingertips and work through damp or dry hair.

Styling product range

Star Shaper - Vegan-friendly styling cream with organic essential oils for flexible body and support – and long-lasting texture, strong hold and shine.

Curl Enhancer - Create bouncy curls and add definition to naturally wavy, curly or permed hair. This lightweight cream is enriched with organic argan oil to hydrate and nourish hair.

Modulation Gel - Strong styling gel enriched with organic argan and essential oils. A little goes a long way when to add firm body, volume and plenty of shine without being sticky.

Texture Spray - Firm hold non-aerosol hairspray that sculpts and shapes hair into any style you desire. It’s also ideal when finishing styling, to hold everything in place.

Molding Mud - Sculpt short to medium length hair with this semi-matte styling mud. Formulated to create texture, volume and movement.

Air Foam Strong - A lightweight conditioning styling foam that adds volume with strong hold and natural shine. Perfect for al types and lengths of hair.

Defrizz Serum - A rich serum that smooths frizz and leaves hair polished and shiny, without being greasy or weighed down.