So Pure Styling
From strong hold and high shine to light hold and defrizzing. Create any style your heart desires with So Pure Styling – a series of 7 products with offering a full range of hold and shine factors. And naturally, all So Pure products are gentle on hair – with certified organic natural ingredients.
Suitable for all types of hair and any style, you have the freedom to choose from hold and shine factors rated from 1 to 10. And the organic orange and palmarosa oils turn any salon treatment into a delightful aromatherapy session, too.
Moroccan argan oil
Certified organic and rich in vitamins A and E, to strengthen and hydrate hair and scalp.
Certified organic essential oil that moisturizes and hydrates, with a relaxing floral aroma.
Certified organic essential oil that soothes with a fruity light scent.
How to use
Star shaper: work a small amount through damp or dry hair and style. Suitable for all hair lengths.
Molding mud: apply to damp or dry hair to create texture, volume and movement with a semi-matt finish.
Curl enhancer: massage a small amount through damp or dry hair, and style as desired.
Texture spray: spray on damp or dry hair and style. For a finishing hold, spray on dry hair.
Air foam strong: apply to dry or towel-dried hair and air dry. To create extra volume, use a hairdryer
Defrizz shine serum: apply a small amount to dry or towel-dried hair before, during or after styling.
Modulation gel: apply a small amount to fingertips and work through damp or dry hair.
Styling product range
Star Shaper - Vegan-friendly styling cream with organic essential oils for flexible body and support – and long-lasting texture, strong hold and shine.
Curl Enhancer - Create bouncy curls and add definition to naturally wavy, curly or permed hair. This lightweight cream is enriched with organic argan oil to hydrate and nourish hair.
Modulation Gel - Strong styling gel enriched with organic argan and essential oils. A little goes a long way when to add firm body, volume and plenty of shine without being sticky.
Texture Spray - Firm hold non-aerosol hairspray that sculpts and shapes hair into any style you desire. It’s also ideal when finishing styling, to hold everything in place.
Molding Mud - Sculpt short to medium length hair with this semi-matte styling mud. Formulated to create texture, volume and movement.
Air Foam Strong - A lightweight conditioning styling foam that adds volume with strong hold and natural shine. Perfect for al types and lengths of hair.
Defrizz Serum - A rich serum that smooths frizz and leaves hair polished and shiny, without being greasy or weighed down.