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Pure hair wellness

So Pure

We believe that what you use on your hair is as important as what you put into your body.


Natural balance for pure hair wellness

Hair is a very important – and beautiful – part of our body. And as such, you are careful about what you prefer to use.

Keune So Pure is exactly what the name suggests: a pure range of sulfate-,  and ammonia-free color, care and styling products. A complete range of products that are 100% vegan and celebrate nature.

Hair Wellness

So Pure Care

Treat yourself with a complete hair wellness experience. So Pure provides treatments for every hair need.

So Pure Care
Create long-lasting looks

So Pure Styling

A complete range of styling products to create long-lasting looks. Complete
each treatment perfectly with a styling treatment enriched with fruity orange and palmarosa essential oils. So Pure Styling is paraben-free. The hold and shine factors are based on a rating scale from 1 to 10.

So Pure Styling
Ammonia- and Paraben Free

So Pure Color

Keune’s exclusive ammonia-free color program for professionals soothes the hair and the soul. A mild and effective way to color and lift your hair in an infinite palette of beautiful, interchangeable, natural and fashion shades.

So Pure Color
"Life is so much better when you take great care of yourself. It simply means making conscious choices and knowing exactly what goes into the things you choose to use."Joanne van Hoeflaken, education manager Keune Haircosmetics
Natural ingredients

Plant extracts and essential oils

There are no sulfates in our So Pure shampoos – instead, we use guar gum and coconut oil. And our Pure colors are ammonia-free.

What did we include? So Pure products are enriched wil plant extracts containing natural active ingredients and certified organic essential oils to create a beautiful aromatic experience.

For moisture, shine and protection, all So Pure products are enriched with certified organic argan oil