It starts with awareness, you have more impact than you think. As a family business, we strongly believe that it is our responsibility to take care of the planet and people. Not just for us, but especially for future generations.
We care about you, about the world and want to continue this way for many generations to come. To make that happen, you have to actually do things. Things with impact. Everything we do and how we do it you can read below. With the Keune Cares logo, we will therefore show from now on what we do in the field of sustainability and a better world for everyone.
We offer fair working conditions
All Keune products are made in the Netherlands, Europe - all under the same roof as our head office. This allows us to monitor every step of the process, and ensure that our colleagues work under good conditions and receive fair compensation.
We produce completely CO2 neutral
Our manufacturing plant is entirely powered by solar energy – collected using the 3682 solar panels on our rooftops. We also compensate our CO2 emissions from our gas consumption. Since January 2021, our plant in Soest, the Netherlands, is completely carbon neutral.
We treat everyone like family.
Everyone deserves equal opportunities in life – and everyone is welcome at our workplace. Since 1995, people with disabilities have been part of the Keune team, working with us on a daily basis. And people from more than 40 countries work at HQ.
We actively save water
Even as our business is growing, we’ve managed to reduce water waste by 37%. And we’ve reduced drinking water use in our plant by 56%, thanks to our local well and a new cleaning system.
We love trees and forests
To help ensure the future of rain forests, 75% of our palm-oil based ingredients are RSPO quality certified. By the end of 2021, this will increase to 100%. To promote sustainable forestry, 97% of our cardboard and paper packaging is FSC or PEFC certified – which will grow to 100% by 2021
We educate people in need
Everyone deserves a good education. In the slums of Brazil, people are being taught to become hairdressers, thanks to our support of the Mangueira project. We sponsor these students with Keune products, and make sure they get a job when they’re done.
We fight waste
Waste is a waste of good resources! From 2016-19, we cut back on residual waste by 28% - that’s material from our plant that can’t be recycled or re-used. Our manufacturing plant sends absolutely zero industrial waste to landfill.
We never test on animals
We love animals, so we never test ingredients or finished products on our furry friends. And we refuse to sell Keune products in countries where animal testing is mandatory. Therefore, Keune is 100% cruelty free.
We reduce our use in plastic
In 2017, we began using recycled plastic to replace new plastic. By 2025, we will halve our use of new plastic - by using more recycled and bio-based plastic, reducing the amount of plastic in our packaging and making more packaging reusable and refillable. We are also reducing the amount of plastic packaging we use by more than 2,000 kg per year - simply by using thinner wrapping foil!