In love with hair since 1922
You’ll find Keune in more than 80 countries, but we’re far from a corporate multinational enterprise. Keune is a tight-knit group of genuine people dedicated to re-energizing the professional hair care industry. Our goal is to help you be your best you.
Hi we're Keune!
We’ve been making hair products since 1922, but we’re more than just a manufacturer. We are a third-generation family-owned company globally located in Soest, Netherlands. Your hair is important to us. We source the highest quality ingredients and manufacture our products with you in mind. Our color, care, styling, and grooming products are designed for all people and hair types. We invite you to try our products; we made something just for you.
How it all began
In 1922, Jan Keune and his wife, Corrie, operated a small pharmacy in Amsterdam. Jan’s fascination with curls led him to experiment, ultimately creating the liquid perm formula. This was the first Dutch product to be introduced to the world, and the birth of Keune Haircosmetics.
In the years that followed, Jan introduced hairspray in an aerosol can, a cold perm formula, and hair gel. Later, Jan’s son George mousse—preferring this French word to the English “foam.” Jan’s grandson, George Junior, introduced the world to Tinta Color, creating a global success story.