We're expanding our So Pure range! Meet So Pure Volumizing Shampoo and Conditioning Foam.

The entire So Pure color, care and styling lineup is sulfate and paraben free and vegan – Volumizing Shampoo and Conditioning Foam are no different. This all-new haircare duo was made to plump fine, limp hair and give it voluptuous volume. Traditional conditioners tend to weigh the hair down, undoing any volumizing effects the shampoo gives. That's why the So Pure Volumizing Conditioning Foam has a unique, ultra-light frothy formula. The conditioner nourishes without adding weight. After use, hair is full and voluminous yet feels feather-light.

So Pure Volumizing is enriched with natural active ingredients like hydrating argan oil and provitamin B5 to thicken and nourish the hair structure. Both products contain lemon and palmarosa essential oils for a pleasant, natural fragrance.