FIVE BRAND-NEW SO PURE COLOR SHADES.

COMPLETELY AMMONIA- AND PARABEN-FREE

So many beautiful colors are found in nature. Our five new So Pure shades are each inspired by a different natural phenomenon. All of them are made with top-notch organic ingredients - good for you, good for the planet.

The new shades include luscious earth tones, creamy blonde shades, fiery reds and rich mahoganies. All color formulas are completely ammonia- and paraben-free. 

The new So Pure Color shades are:


NATURAL FORMULATIONS

The entire So Pure Color range is ammonia- and paraben-free. Shades are enriched with certified organic argan oil, making the formulas extremely gentle and even nourishing. Argan oil is rich in vitamin A and E, which protect the hair from external influences. The coconut base protects the scalp from staining while added phytokeratin, a plant-derived ingredient with natural keratin,  

INCREDIBLE POTENCY

During the development process of the So Pure Color range, no concessions were made in regards to quality and payoff. Both Natural and Fashion shades will lift two to three levels, while the So Pure Natural Balance 2000 and 3000 (special blonde tones) will lift up to five levels. All shades offer up to 100% coverage for long-lasting color results.

GUILT-FREE INDULGENCE

The So Pure philosophy also applies to So Pure Color, offering a vegan-friendly, environmentally conscious option to those who want to experience the joy and beauty of colored hair, but without harming the planet. It’s about guilt-free indulgence – essential jasmine and sandalwood oils ensure a spa-like, aromatic experience for optimal bliss and relaxation during the treatment.