We want to escape the mundanity of everyday life, of normality, of cautious and calculated actions. We want to push our limits and explore possibilities, yearning for meaningful challenges, justified excesses and guilt-free entertainment. To break free of the daily grind, we dip into the extreme, where all of the influences, opportunities and possibilities offered by both the present and the past are fully utilised.
We strive for challenges of making the impossible and the virtual become real. A reflection of which can be found in the form of impressive architecture, but also in Art, Science, Culture and Fashion.
The Keune International Academy Team in a close cooperation with trend watcher Anne Marie Commandeur, from Stijl Instituut Amsterdam developed two trend lines in view of Escapism.
The Keune Trend Collection 2012 is ‘Escapism’
In this trend collection extremes are found in human and technological possibilities. Authenticity, history and crafts used to take a central point. We are now in an era of innovations where modern technologies are becoming the new skilled trades of the modern age. Contemporary and future monolithic architecture and design are a source of inspiration. It is graphic, organic and sensual in completely new ways.
In the coiffure we bring graphic forms. These are created with razor-sharp cutting techniques. Combining fierce sectioning with simple creative color techniques enhances the movement in the coiffure. Colors are used to create shadow in the layers. A fusion of cool shades with warm accents makes it a ‘Statement’.
To support salons in presenting the new trends to their clients there are posters, banners, canvas paintings, an image book and a dvd available. Stylists can make use of a step-by-step brochure where the cutting and coloring techniques for creating the hair styles are clearly explained with illustrations.
The hair styles
‘Statements’ are created with amongst others Keune Design styling products: Keune Design Salt Mist, Keune Design De-Frizz Serum, Keune Design Straight Cream and Keune Design Forming Wax.
Credits:
Hair – Keune Studio Team
Photography – Hans de Vries
Styling – Angela Kuperus
Make up – Marc Lubach
For more information, please contact:
Keune Haircosmetics, PR & Communications department
Suzanne de Jong, ( +31 35 60 161 61
E: sdejong@keune.com